Ringor Cleats Crafted for Womens Softball

We love Ringor cleats.

As male, non-softball players, we cannot call ourselves "happy customers'- but though we can't use their cleat models, we can surely suggest that some of the juggernaut shoe producers take a look at Ringor's business models.

For example: look at this, Make sure you press the zoom. When you zoom in you get the feeling that the company REALLY wants you to know what Ringor cleats are made of!

We have noticed that most of the bigger manufacturers tend to bandy terms around, not really explaining what they mean, and expect their customers to buy them simply because they are Nike, or Reebok etc.

Not so here!

Of course part of the reason Ringor is so detailed on line, is because they only sell on line or via other "direct to athlete" routes to market.

Ringor claims that this direct interface with their athlete/ customers allows them to tailor their products more precisely to the end-users' needs. Makes sense.

The company was founded by Frederick H. Ihlenburg in 1983 to produce superior baseball and softball cleats and spikes, that would specifically help in the prevention of injuries (another reason wa are fans).

During the design phase Ihlenburg interviewed thousands of athletes and heard many common common complaints of pain and injury due, in many players' opinion, to their cleats.

Before Ringor cleats the " three spike and post" model was dominant. Ihlenberg forever altered the cleat design universe by inventing and patenting the Ring-Grip circular patterned cleat base.

The pattern was tailor made to faciltate the precise 'fast start quick stop' and multi-dircetional movements required to play the games.

Although Ringor now only make Womens Softball cleats (where Ring-Grip is still being used), the legacy of Ihlenburg's work lives on in most cleat patterns found in the major manufacturers of baseball cleats, today.

Besides changing the baseball/ softball cleat game, Ringor has a whole slew of firsts on its resume.

In the mid-1990s Ringor identified another consumer need and built the first sport-specific shoe for women's softball. That product line was so succesful that Ringor, in June, 2009 left the baseball market altogether to focus purely on the womens softball niche- another first-mover tack for a shoe producer.

This year Ringor became the first company to gain the APMA seal of acceptance for their baseball and softball specific shoes.

But I suppose the real reason why we love Ringor, even though as men, we cannot wear their product, is that Ringor is customer-centric, while the Nikes of the cleats world seem to be built more on brand. At least that is our experience to date.

Yes, Ringor cleats are expensive but you get what you pay for.

We have asked the Nikes and Reeboks (and all the major producers) why they have not bothered to put their cutsomers' minds at ease by even applying for a seal of acceptance from America's Podiatrists, but all we have received to date, is silence.

Nike may be huge, but when it comes to customer service, Ringor owns the gigantic "shoes to fill".

It is too bad they are no longer doing baseball.

Due to their unique marketing strategy, you won't be finding Ringor's on sale. But sometimes you will find someone on line, who, for whatever reason is trying to sell a new or barely used pair. We try to monitor for such bargains.
We'll advertise you cleats here, if you want to sell them for whatever reason. Just drop us a line.



Leave Ringor Cleats and return to Softball

Showroom

PopShops™ affiliate stores